What is digital transformation?
Digital transformation is the process of using digital technologies to update existing business processes, culture and customer experiences, or create new ones, to meet the demands of the modern market.
It’s where businesses take advantage of technology and solutions available in the digital age and change how they operate for the better, working towards ambitious goals and innovation.
Why should a business consider digital transformation?
Time moves rapidly in tech. Before you can finish saying GPT the world has moved on.
Businesses still relying on outdated technology will struggle with inefficient processes, errors and slower operations. As time moves on, this technology will be left behind, or even closed down.
Businesses relying on it will face disruption if they don’t stay on top of their solutions.For example, the PSTN switch-off will make analogue phone systems obsolete. Businesses running on obsolete technology will need modern, internet-based communication solutions, like cloud phone systems.
Did you know?
86%
Of businesses believe that digital transformation can lead to greater collaboration across teams.
84%
Of businesses believe that digital transformation leads to higher productivity and improved customer experience.
74%
Of businesses consider digital transformation a top priority in comparison to other business changes.
How Can Technology Reduce Costs For Your Business?
Here’s how:
- Enhance your operations
- Increase employee productivity and satisfaction
- Improve customer engagement
Business Benefits of Digital Transformation
There are many benefits of newer technology in business, from improved ground systems to business growth opportunities, the opportunities are endless.
Reduced Expenses
Outdated technology is expensive to maintain and requires constant updates as your business changes. Transform every part of your business with the latest digital technology that’s easy and cheaper to maintain. Condense multiple programmes, subscriptions and expenses into one all-encompassing service with one monthly bill.
Increased Productivity
Work faster and smarter with better technology. Cut downtime and boost productivity. Digital transformation opens the door to improved ways of working, with consistent, secure access to internal business systems from virtually anywhere, helping workers get their jobs done wherever they are.
Improved Services
Create better customer experiences with improved analytics that give you a greater insight into consumer habits, relationships with your products, and ways you can keep them coming back for more. Use all this data to build new and exciting services around your customers’ needs and desires.
Future-Proof Your Business
Take advantage of cloud-based systems and SaaS products that are hosted securely, and regularly updated with new features based on customer feedback to keep you ahead of the curve. Let your cloud hosting provider take care of the software admin so you can focus more on growing your business.
Enhance Your Operations
Streamline and automate monotonous day-to-day processes to reduce human error and free your team to take on more value-adding tasks and projects. Improve every area of your business, from finance to data management to security and watch your employees’ productivity rise.
Increase Employee Satisfaction
Make it easy for your employees to complete tasks swiftly and spend more of their time on interesting work to keep team morale high. The convenience and ease of use provided by modern technologies eliminates consistent errors and automates repetitive tasks so your team can focus on better work.
Improve Customer Engagement
Customers expect quickfire response times and stellar service in today’s world. The technologies provided through digital transformation offer both. Gather your communications into one easy-to-use platform with intelligent call systems that guide customers to the information or departments they need. This will drastically reduce waiting times and boost customer retention.
Digital Transformation Solutions
We have a range of products that support your digital transformation journey. Take a look at their features and benefits and speak to us if you need some advice.
Next Steps
Your digital transformation journey timeline.
Digital Transformation Frequently Asked Questions
Is it going to be expensive?
No. Current, out-of-date solutions are likely to cost more money than new digital solutions will in the long run. This comes down to a lack of understanding and education surrounding digital transformation with business decision-makers and leaders.
What are some things for me to consider?
Ask yourself: Do we have too many contracts with different tech providers? Could aspects of our business be automated to save time? Does our business lose time every day because of slow systems? Is our business security out of date? Are our current systems costing a fortune to maintain or repair? Are we still running on ancient servers? If the answer to any of the above is ‘yes’, you will absolutely benefit from a digital transformation.
When should I start looking into digital transformation?
Right now. The sooner you start looking into digital transformation, the sooner your business will feel the benefits.
What are some things for me to consider?
Do you really know how much is your business spending? You may have multiple suppliers so it can be difficult to manage the bills and invoices or you could have a missing mobile sim. It can be really helpful to get a grasp of your spending. Think about automation systems. Are a lot of your business tasks manual? Is there a way you could make them more streamlined and help increase productivity and reduce downtime. Have you had data breaches and downtime as a result of low security? On site security could be costing you a lot of money to maintain, could you move your systems to the cloud?
What do I do first?
Get in touch with Elite Group. Our team has decades of combined experience in helping businesses utilise technology to its fullest. We’ll guide you through your first steps and support you until you’re storming ahead with your new digital tech.
What does future-proofing my business mean?
Let’s use the PSTN switch-off for example. The PSTN network is being switched off in 2025, so businesses that run on the old analogue lines need to switch to digital communications solutions, like VoIP and cloud phone services soon. As these systems aren’t reliant on old technology and can be updated regularly as technology evolves, they’re far more future-proof than the alternative.
Will digital transformation increase customer satisfaction?
Yes. Utilising technology to gain better customer insights can help you make operational improvements to offer the best possible customer experience. If your business is relying on old technology, not only will these outdated solutions cost you more money in the long run, they don’t provide insights that are as detailed as the ones gained through digital solutions. Along with this, faster response times through automation will increase customer satisfaction.
Customer Experience
Since seamlessly moving to the cloud with Azure as part of their digital transformation journey, LED Leisure has managed to save in the region of £100,000 and now has a flexible set-up where they can open pop-up sites with ease. Check out the video to see how this was achieved.
